Want to drive exponential business growth?
Want to escape the world of competition and monopolise your very own market?
Then read on…
Download all the processes, systems, tools, software and methods I’ve used over the past 20 years to help clients improve their business.
Interested to know more,
it all starts here
Do you want to:
- Build a scalable business model?
- Escape the world of competition and monopolise your own market?
- Generate exponential business growth into the future?
If you answered “yes” to any of these, please read on…
The Exponential Process
The Exponential Process is a virtuous cycle of creation and optimisation. No business can grow exponentially unless these two things work in tandem and continuously feed off each other. In the vast majority of businesses, 90% – 100% of effort is spent on optimisation – as they continue to ever evolve the same products & services (for all intents and purposes) as the rest of the market.
The Exponential Process aims to break this cycle through the following approach.
- Create your Exponential Vision
- Develop your Exponential Business Model
- Design your Customer Journeys & Personas
- Build your Exponential Team
- Implement your Exponential Platforms
- Build your Digital (Customer) Experience
- Measure & Optimise
- Continuously Iterate
The most important thing to understand is that the only thing that should be finite (for any reasonable length of time) is your Exponential Vision. I.e. what is the value you truly want to create in this world. Everything else (including your business model/s and value proposition/s) should be constantly scrutinised, tested and iterated.
Want to see the framework that brings this process to life?
Download The Exponential Method by filling in your email address below.
Use this simple questionnaire to assess how exponential your business is – i.e. how likely is it your business will grow in a compounding way year-on-year?
Are you monopolizing your industry?
We believe there are two types of businesses in the world – those who compete and those who monopolise new (or existing) markets. You want to be the latter. To see how you stack up in your current market (from a digital marketing perspective), order your review online.
We partner with a limited number of clients from $2,000 – $10,000 per month. This monthly fee includes:
- A dedicated Exponential Method consultant & coach
- Strategic Business Review and development of a Digital Business Model
- Structured Innovation process and Product Management approach based on agile & lean thinking
- Customer Journeys & Personas
- Digital Marketing – incl. strategy, design, execution & ongoing optimisation to help achieve exponential returns (excludes media costs)
- Website Strategy & Optimisation (website re-design and re-development is typically extra)
- Partner Management – across marketing & technology partners (where applicable)
- Technology Platform Setup – typically including Marketing Automation, CRM, CX, Data & Process Automation platforms (from Exponential Method approved platform list)
- Monthly Coaching & Reporting
The Exponential Blog
In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space.
Blue Ocean Studio™ is an intuitive online learning and application workspace that allows you to effectively learn and apply the blue ocean concepts, and collaborate with your team as you formulate your blue ocean moves.